Audience & Goals

Document the people or groups that are directly involved in or reached by your project. Next, list peripherally relevant people or groups Think about the connections these people have with your topic; consider who the fans, skeptics, and partners are.

Overarching Goals

Client
Attract more site visitors to give monetary donations Connect with individuals in need of meals Personally interact with recipients of meals Explain mission and raise awareness for cause Partner with comapnies to expand reach and impact of organization
Audience
Gather information about Friendship Trays Contribute monetary donations and volunteer (when needed) Connect with Friendship Trays to obtain meals for those in need
Website
Simplify and clarify user interactions; make less confusing Clearly and simply convey mission Create appealing visuals that appear organized and not chaotic Draw in monetary donations and make the donation process simple and straightforward

Specific Goals

User	Goal	Content/Action
Individuals ages 65+	Providing meals for those individuals who are unable to make food for themselves	Get them to join/sign up for the organization and become a regular visitor/member to receive meals when needed
Sick individuals of any age in the Charlotte area	Providing meals for those individuals who are unable to make food for themselves	Get them to join/sign up for the organization and become a visitor/member to receive during sickness
Regular donors and volunteers in the Charlotte area	Continued and increased financial support and hands-on help	Increase donations, encourage other volunteers to join, and increase encouragement and outreach to members/meal recipients
Individuals of any age in the Charlotte area who want to volunteer, donate, or sponsor	Inform individuals of duties, mission, and goals; inform them of what they can do to help	Have engaging yet simple interactions on website for those who want to become a sponsor/donor or volunteer to help the organization run smoothly and expand